Mobile app interface and brand identity design. An endangered animal database and news resource that also offers easy access to supporting conservation efforts. Support made monetarily, educationally, and awareness is the main call to action of this app.
An app and brand booklet was also designed to supplement the voice and direction of Fathomed.
Fathomed consists of clear, fluid shapes alongside sharp, textured illustrations. This visual contrast builds continuity as it is echoed throughout the app’s design; contrast made in the form of rounded corners and iconography versus textured, organic lines and hard-edged imagery. Through this, I also discovered how much I enjoy illustrating in this style (focusing on shape and colour blocks over a painted finish) and working with the challenge of tying these assets in with a mature, contemporary user interface.
