Alan Fletcher Promotional Brochure – Nimiszu | Shaylynn Wong

Alan Fletcher Promotional Brochure

A sideways look: Fletcher’s enigmatic style

Mentorship project designing a promotional brochure featuring Alan Fletcher. Through chosen imagery, brochure format and colour, I worked to emulate this designer’s playful and forward-thinking style. The goal of this brochure was to communicate Fletcher’s work and style in a document that would suit.

Alan Fletcher Brochure Cover Nimiszu | Shaylynn Wong — Studying Fletcher’s technique challenged and inspired me to utilize media I had less experience with, working towards a very bold and tactile, colour-blocked presentation.

Alan Fletcher Brochure Inside Mockup Nimiszu | Shaylynn Wong — Studying Fletcher’s technique challenged and inspired me to utilize media I had less experience with, working towards a very bold and tactile, colour-blocked presentation.

Alan Fletcher Brochure Outside Mockup Nimiszu | Shaylynn Wong — For most of my early process I was working to emulate and mix the different ‘eras’ Fletcher had in his portfolio. After some feedback it was found to be more successful to choose one style and stick with it; this led to the formation of this overall more organic, textured brochure.

Alan Fletcher Brochure Partially Folded Nimiszu | Shaylynn Wong — For most of my early process I was working to emulate and mix the different ‘eras’ Fletcher had in his portfolio. After some feedback it was found to be more successful to choose one style and stick with it; this led to the formation of this overall more organic, textured brochure.